Student Outcomes

• Understanding target markets and brand equity

• Industry brand profiles and positioning

• Industry brands, their values, commitments and promises

• Personal brand development and career alignment

• The power of social media and how to use it for success within the travel and tourism industry

• Applying ethical and sustainable practices to a professional career plan

Student Experience

• Access pre-recorded lectures at a time that suits you, participate in live tutorials led by experts from Flight Centre Travel Academy.
  • 6 module tutorials
  • 3 assessment Q&As
• Receive one-on-one coaching calls, assessment assistance, and student wellness support as needed.

Content Outline

• Marketing vs. Branding - what's the difference?
• Marketing strategy & the Marketing Mix
• Understanding target markets within tourism
• The importance of a personal brand and how to develop one
• Managing your personal brand and authentic alignment
• Marketing Channels and maximizing opportunities

Assessment

• Response to a customer & brand brief

• Visual personal brand profile

• Organisational & Personal brand alignment

The importance of personal branding

Due to the influence of social media and the increased visibility it offers, personal branding has become a prominent subject in career strategy discussions. It is now a vital tool for success in today's professional landscape. Understanding this allows you to create and manage your own personal brand and professional identity. This helps you to attract business opportunities, highlighting your values and strengths, allowing you to communicate your expertise to your desired audience, using online verbal and networking platforms.