Student Outcomes

• Customer sales scenarios

• Industry leading sales processes to attract, engage and retain customers

• Understanding customer needs and recommending best products / services

• Identifying buying signals & approaches to close a sale

• Creating and maximising unique selling propositions

• Enhancing the customer experience for lifelong loyalty

Student Experience

• Participate in live online lectures and tutorials led by experts from Flight Centre Travel Academy or watch the recorded sessions.
  • 6 module tutorials
  • 3 assessment Q&As
• Receive one-on-one coaching calls, assessment assistance, and student wellness support as needed.

Content Outline

• A customer’s journey on the path to purchase including influencing factors.
• A 7-step sales process with a focus on eliciting the specific needs of a customer and recommendation of a product or service to match their requirements.
• Travel and tourism-based products, identifying and selecting the best option for every customer.
• Tourist segmentation and psychographic typology.
• Approaches to closing a sales and gaining customer loyalty.

Assessment

• Interactive sales scenario and peer review.

• Customer sales scenario reflective essay.

• Industry based sales workshop agenda and personal presentation

How does this help your future career?

The secret to success in the travel industry is having expert sales techniques and being confident when interacting with a customer. After this course you will be able to apply:

• Knowledge of consumer behaviour and influences.
• Development of sales ability and travel product specialisation.
• Application of sales techniques and approach.